About 6 months before the Fifa World Cup started in South Africa, we had to produce some architectural renders for the Webber House in Camps Bay, Cape Town. The basic structure of the house was already built, but it was still far from completion. The client wanted to advertise the property on several accommodation websites so they could take bookings for the Fifa World Cup.

This is where Ocellus stepped in. We had to listen to the client describe what everything will eventually look like. The below renders is what we produced based on the given brief.

When I found this article in the newspaper, containing actual photographs of what the property looks like now, I was very happy to see how well we understood the client’s vision.

Produced in conjunction with VoodooFX, 10Kilo & RGBandAlpha

I was approached by Drawbox at the end of 2010 to come up with an exciting idea for HFR’s Christmas campaign. The brief was that we should do a photoshoot and make it look like Santa is being transported in the back of the truck. Their trucks are on the road non-stop, so we thought we would give holiday goers something to look at and point out to everyone else in the car. We did some angle tests and decided that we will base this campaign on the typical pavement art optical illusion, making it appear as if Santa and his reindeers are travelling in the back of the truck when viewed from the perfect angle.

We calculated the angle to be the point at which you overtake the truck and get the first glimpse of its right side.

from the right - click to enlarge

For the left side of the truck we chose to use a straigt on angle. Trucks mostly drive in the lefthand lane, but the lefthandside is not wasted as its always visible when the truck passes over a bridge.

from the Left - click to enlarge

Due to limited budget we couldn’t set up a photoshoot of this caliber, so we produced it in 3D instead. I’m proud to say that the client was very happy and that we are currently working on their next campaign.

We were recently approached by Entrawood to assist in creating some of their products in 3D. Previously their products were photographed, but in this day & age such catalogues need to be viewed on more than just paper. This brought some challenges to light that could not be conquered with traditional photography.

All furniture in the catalogue are available in 4 different wood types. In order to present this interactively on the Entrawood website, we needed to create each furniture piece in 3D. This made life easier in the sense that each piece could be viewed from the exact same angle in 4 different wood types. This would’ve been a major headache to achieve with photography.

4 Different wood types, rendered at the same angle

Once the whole catalogue has been recreated in 3D, it opens a whole bunch of new possibilities, like creating a virtual showroom. We took all the catalogue furniture and created a makeshift office space, completely kitted out with Entrawood’s products and took a quick tour through it. If this had to be done by a film crew it would blow the budget completely.

Thank you Entrawood for the opportunity to 3D-ify your catalogue with us, and thank you Fresh Identity and Idea Catalyst for implementing everything.

Feel free to browse the new Entrawood catalogue online here to see how it all came together.

Designed for Cactus Innovations

Designed for Cactus Innovations

Flyer design for Kinky Disco

Trophy designed for BOMelakiesie electronic music awards

Visualised for Princess Grant Village

Visualised for Princess Grant Village

Visualised for Princess Grant Village

Illustrated for Idea Catalyst for use use on product launch website

Visualised for Ogilvy SA